A Different look at the Business World by Dennis Machala

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The title—A Different Look at the Business World—describes well what Dennis Machala focuses on in this book—the world of business that differs from what is shown in college business management books.  Dennis Machala enlisted in the Army after high school and served in the Vietnam War. After his service, Machala worked for a variety of companies before retiring at age 62.

The book (Page Publishing, 225 pp., $14.95, paper) is presented in an easy-to-read format and gives advice, states opinions, and tells stories based on Machala’s business experiences. I agreed with Machala’s comments about several topics, including:

Performance Appraisals: “Not many bosses like to prepare performance appraisals, and most employees do not enjoy getting them, two strikes against the process from the get-go.”

Mass Emails: “If numerous people are on the send list, ask yourself if you would be better off arranging a conference call or a meeting, more stuff gets done.”

Employee Suggestions: “The bigger the company, the more employees you have that may have a possible solution to an issue, if you ask them.”

Meetings: “The more individuals you have, they will last a lot longer.”

A great deal of the book offers obvious comments that are neither new nor revolutionary.  Some examples: “Keep it Simple,” “Value System (the Golden Rule),” “bosses versus leaders,” and “team player.” The author also offers many opinions regarding minimum wage, tax codes, and government regulations, which shows an obvious pro-business bias.

Overall, I would recommend this as a quick read if you are interested in the business world.

The author’s website is dennismachala.com

—Mark S. Miller

Associate Professor of Management and Marketing, Carthage College, Kenosha, Wisconsin

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